We are a small business. And we care.
We are photographers, we are designers, we are marketers.
This is about creative design, photography and quality. Most of all it is about creating brand experiences.
We focus on creating immersive, 360º virtual tours with embedded, media-rich content to put rocket fuel in your marketing, at a time when in-person visits are restricted and looking to the future, a virtual tour could streamline any buying experience by adding a layer of qualification that saves resources.
With a combined experience of 25 years working in schools’ marketing, it means we “get” schools and brands. Our knowledge of marketing, both in general and in our specialisation of schools, our understanding of your audiences and their needs, and how you will use this powerful tool is what we offer above and beyond others. There is a lot of added value in choosing the right supplier when you consider how little hand-holding you will need to do when you work with professionals who understand you. As a client you shouldn’t have to tell us what you want – we likely already know.
We are small, we are mighty, we are flexible, we care, we go the extra mile and we don’t make anything we wouldn’t be proud to call our own.
Meet Taralyn and Craig, Founders of 360 Marketing Lab and half of the 360 Team.
How did we get here?
We met through a mutual friend, we sat around the table one evening drinking wine brainstorming an idea I had 13 years ago and Craig had a year ago. We applied the concept to the industry he and I know so well – education. We knew we could create it, but had to start from scratch with ideas, concepts, ways to market, analysing the need and evaluating the competition and realised we could make a success of it with some hard work.
Craig has the photography and creative skills and I bring sales, marketing and management skills to the party, as well as a firm grasp of and a fair few connections in one of our intended markets – independent schools.
And it has been hard work, long hours, hurdles, and mastering technology that, before 2020, was only used for one sector and only in a very limited, basic and short-term sense. We were creating a solution for our clients that didn’t already exist in the sector, but certainly solves problems. Communicating that and navigating through the treacherous waters of defining the term virtual tour (which seems to have become a catch-all phrase for anything you can put online in lack of any previous formal product definition!), preconceptions, seemingly comparable products (that simply aren’t), and very little comparison information on value or cost, it’s been an interesting journey of ‘defining the market’.
We’re happy to have been at the fore for defining what a virtual tour is and how our clients might use it for long-term engagement.
Your tour has to say something about your brand and that is why our experience in the sector matters to our clients.